Once
you decide on an agent, they will want to take photographs of your home
and property. Do not allow them to take photographs of your home until
it is completely ready, because the photographs will appear online and
in other marketing materials and you will want pictures that reflect
your home at its absolute best to show potential buyers.
The
vast majority of buyers look on the Internet for homes. Real estate
agencies list their homes online, and there are sites, like www.Realtor.com
that list the millions of homes on sale with agents who are members of
the National Association of Realtors. Photographs are used extensively
in these listings to show and describe homes.
The
key feature on the real estate sites are photographs. At Realtor.com,
once you input your search requirements, a list of homes appears. Under
the address appears a photograph, and to the right is a blurb about the
home. Click on the address or photograph for more information on a
particular home. On the vast majority of listings, four large
photographs appear and dominate the screen, with only the address,
price, and briefest description above. You need to scroll down to see
the specific features. In the center of the photographs is a circle with
the number of additional photographs of the home to be viewed. Most of
the nicest homes feature 25 photographs.
The
quality and ease of use of digital cameras makes taking photographs
easy—but your home better look good, or those photographs will turn off
buyers. If you do the work in this book, you will be able to show off
your home to its best advantage and you will get interested buyers.
Because
it is so easy to do so, I recommend that either you or your agent take
at least 100 shots inside and outside your home and property. Take
pictures on a sunny day, as buyers love light-filled rooms.
Make
sure you capture all the best views from inside or outside your home,
including focal points, great architectural details, and nature.
Take
the same pictures you took as before photographs, too. This will enable
you to compare before and after shots, making you more objective,
allowing you to see if there are still any problems. It's also
interesting to see what you have accomplished!
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